Your adverts will appear on many websites based on the actual content of the web pages on which they appear. For example, if you are bidding for the search term "scottish herbs" your ad can appear not just on the search engines when that phrase is entered, but also on various web pages which host search engine ads, wherever the words "scottish" or "herbs", or other related words, appear on those web pages. This is usually referred to as "Content Match", and is an integral part of search engine Pay Per Click (PPC) advertising.

A more highly targeted form of content-matched advertising is also available known as "Placement Targeting". Here it is possible to specify the websites on which your adverts will appear. Thus in our example, you could specify sites which are to do with alternative health, cooking, etc. I can carry out this form of advertising on your behalf of you within my normal package, if you wish.

It is also possible to place images and even videos, as well as plain text adverts on some websites using this kind of system. Therefore it can be a very valuable resource if your products or services have a strong visual appeal. If you wish to make use of this aspect of the system, please contact me regarding costs.