I offer four training sessions, which normally need to be carried out in the specified order. The first one is usually sufficient on its own to get you up and running, the other three improve and develop your campaign.

1. Basic Google Adwords Setup and Use. Here I take you through the setup process and get your campaign going with two or more ad groups. You will learn how to write advertising copy which meets Google standards and which is attractive to users, match your adverts with the relevant search terms and set appropriate bids. We shall learn about the different types of matching for search terms so as to reduce costs from wasted click throughs.
   
   
2. Placement Targeting and Creation of Image Adverts. You will learn how to place your adverts on selected websites via the Google system, and also how to control the content match programme so that your adverts do not appear on inappropriate websites. You will also learn how to compose image adverts as well as text adverts: many websites permit these and you can use the Google system to experiment with which kinds of adverts work best for you. More information on placement targeting ...
   
   
3. Campaign Analysis: use of Analytics and Adwords Reports. How to interpret the data to your best advantage for improving your campaign and your general marketing strategy. This course usually requires that your website has analytics and /or conversion or lead tracking code added to your website. I can arrange this for you.
   
   
4. Yahoo Search Marketing Advertising and Microsoft Ad Centre Advertising. In order not to place all your eggs in the Google basket it is a good idea to spread your advertising over other major search networks. Due to a lower volume of advertiser competition, it is often possible to obtain cheaper click-throughs via these other systems.