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The following costs apply to small businesses with a tight budget in a moderately competitive market. The campaign can be scaled up to any level, including enterprise level as the same principles apply. In the latter case competitors will be bidding at a much higher levels for clicks, and therefore much more detailed performance analysis is required to ensure minimal wastage.

 

The campaign is scaleable according to your specific needs and can be turned on or off at any time. You are not tied to a contract. I will transfer your campaign with all its settings, to another provider without extra charge if you are genuinely not satisfied. This is a no-quibble guarantee, although feedback is of course appreciated. Campaign maintenance includes the actual costs of the advertising so you will not have extra advertising costs on top of what is quoted below.

 

There is usually an initial setup charge of £150, payable at the beginning. This gives your campaign a good kick-start - you will have, within hours, a campaign running with ads showing across the four major search engines - Google, Yahoo, Windows Live (MSN) and Ask (Jeeves), and on numerous websites based on the content of the pages on those sites.

 

PPC campaigns involve a large degree of trial-and-error and it is normally particularly important that you have a strong campaign up and running within the first month. This means that during this first month I need to carry out constant campaign reviews, which will involve:

• adding more search terms - it is surprising how many new phrases spring to mind as I start working on a campaign
• adding more adverts for the new search phrases
• refining the existing adverts if they are not doing well - it takes a lot of work to write adverts that work well because they have to be kept so short in length
• refining the bidding for each search phrase so as to ensure that the corresponding ad is positioned high enough in the listings to attract a reasonable number of clicks
• making or recommending revisions to your website to ensure a good "conversion rate" - i.e. the number of website visitors actually purchasing your product or service.

The basic intention behind this is to ensure that after the first month you have a strong campaign running which is actually bringing you sales and / or bookings. The total cost for the first month's campaign reviews is £250.

 

Afterwards the campaign maintenance costs drop to £150 per month on an ongoing basis for as long as you require. I also offer a 25% discount if you wish to pay for the whole campaign for a year in advance - however, this is non-refundable. As mentioned above, this campaign maintenance includes advertising costs, and includes website management and / or consultancy, and constant reviews. By this time you should be getting at least 200 website visitors per month via the campaign, hopefully considerably more. If you need more visitors, then this can be arranged at extra cost.

 

In the process, I am also optimising your website for the search engines' "organic listings" too, again with an emphasis on providing a good user experience - quality pages that are highly relevant to their search terms. I can orient your campaign more towards optimisation rather than advertising if you prefer me to do so.

 

If you do not wish to go on paying a regular monthly fee, but wish instead to take over your campaign management after a period of time, then I have an alternative package whereby I create the campaign for you over a period of six months, and then hand it over to you with training in how to manage it.