What I describe below is my standard package. If you have a very low budget and want a cheaper option, please click here.

 

When you are trying to obtain business via PPC advertising your website on search engines, there are a series of steps that must be taken otherwise you will not end up with many sales!

1. Your adverts must show up for at least some search terms which people are commonly using.
2. These search terms must be relevant to what you are selling.
3. Your adverts must attract users to click on them so that they visit your website.
4. Your website must hold your visitors' attention and attract them to make enquiries, bookings and / or purchases.

For this reason I offer an integrated package which takes care of all four steps. Simply getting large numbers of visitors to your website is not enough. You must get visitors who want to purchase the products or services which you provide and your website must encourage them to do so.

 

Therefore updates to your website are included in this package. It may be necessary to add some new pages to your website, change the internal link structure, alter some of the images, and make other adjustments, in order to make your website work more effectively with the advertising. Updates to your website to meet the marketing objectives and routine website maintenance are therefore an integral part of the package if you so choose. The package, however, does not include the addition of new features or major changes to style, structure or substantial amounts of work with large quantities of images or the addition of substantial numbers of new pages, but does include the vast majority of changes to text, links, images, addition of some new pages, (etc) that you are likely to require over the course of time.

 

I am very flexible and can make all kinds of individual arrangements. However, I have found myself offering a fairly similar package to my clients, thus I will present my "typical" package. It has been taken up by sole traders and small family run businesses with a low marketing budget. It is scaleable according to your specific needs and can be turned on or off at any time. You are not tied to a contract. I will transfer your campaign with all its settings, to another provider without extra charge if you are genuinely not satisfied. This is a no-quibble guarantee, although feedback is of course appreciated.

 

I also offer a 25% discount if you wish to pay for the whole campaign for a year in advance - however, this is non-refundable. I also offer to train you to manage your campaign by yourself - this is the most economical option in terms of your costs, but it does require that you have time to dedicate to working on your campaign.

 

I would expect to be able to get you in the region of 200 - 500 visitors per month (sometimes considerably more) for relevant search phrases with my typical package. If you want a higher volume of visitors, them this can be arranged at extra cost. I can scale the campaign up or down to your specific requirements - by setting lower or higher targets for visitor numbers.

 

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