Skye Website Services: Web design, improvements and upgrades. Website management, development, training, promotion and
marketing. Specialising in assisting sole traders and small businesses on the Isle of Skye, and the rest of the Highlands
and Islands of Scotland, and other parts of the UK, particularly in remote areas.

Budget Website Advertising Service

 

If you have only a small amount to spend on promotion, and you do not want to be involved in doing any of the work yourself (so you would not be interested in being trained in how to do it), you might be interested in my new budget website advertising service.

 

Suppose you have £50 per month to spend on marketing your website. You could throw that £50 at some form of internet advertising such as Google AdWords, but gain nothing from it. On the other hand, if you devote half of that budget to experienced professional website advertising campaign management, you can obtain far more relevant visitors to your website.

 

This is because internet-based advertising requires considerable management in order to be effective. Otherwise you end up paying Google AdWords (or another provider) for a lot of wasted clicks from people who are unlikely to make bookings or purchases. I explain more about how this works here.

 

My budget website advertising service starts from a minimum £25 per month for the campaign management excluding the actual advertising costs and subject to a minimum total spend of £200. This means that if you pay me £25 per month to manage your campaign, you would need to commit to eight months in advance to meet the £200 minimum. On the other hand if you put £100 per month into my campaign management, then you would only be committed for two months.

 

My campaign management fee is matched to the amount you will spend on Google AdWords, (or other advertising provider), so if you want me to manage (say) a £40 monthly advertising budget on your behalf, I charge £40 per month for my management time and expertise, and I adapt the amount of time I spend working on your campaign according to the size of your budget. Thus you end up paying £80 per month, but you will find that you get much better results this way, results that will far outweigh the extra costs.

 

Looking at it the other way, if you decide to spend £80 per month on website advertising, then you could either do the whole thing yourself and put your entire budget into paying for the advertising costs to (say) Google AdWords, or you could get me to manage your campaign for £40 per month, i.e. half of your budget. My experience in running these kinds of advertising campaigns is such that I can probably get you far more visits to your website from potential clients from the remaining £40 of your monthly budget than you would be likely to get from paying Google AdWords for £80 worth of advertising per month.

 

I assist you in setting up your payment with Google Adwords, and then manage your budget for you, as well as create and maintain your advertising campaign, so it is very easy for you. I can either talk you through the exact steps on the telephone, or you can come here and I will sit down with you and take you through the necessary process of registering with Google AdWords.

 

Please feel free to contact me to discuss this further.

Training - the DIY Option

 

 

I can also train you in how to do it yourself. This option is only suitable if you have plenty of time. It will save you money, but as you will discover, running an effective PPC campaign is an intricate and complex business.

 

 

The Integrated Advertising Package

 

 

If you have £150 or more to spend each month on advertising your website then you might be interested in my integrated package which includes not only the campaign management, but the actual advertising costs too, and updates to your website.

 

For more details click here.